Evelyn Chase, 36, is a PR specialist with over 7 years of experience in the cannabis industry. Born and raised in Boulder, Colorado, she watched the market grow up — from the first licensed dispensaries to publicly traded IPOs. Today she is based in Los Angeles, helping brands tell their story in a way that earns trust from both regulators and consumers. Her approach is simple: cannabis isn't counterculture and it isn't Big Pharma — it's an industry finally learning to talk about itself like a grown-up
Choosing a cannabis point-of-sale (POS) system is one of the highest-stakes decisions a dispensary makes. The right platform keeps you compliant, speeds up the line, and gives you the data…
Minnesota’s adult-use cannabis market has moved from legislation to reality. Recreational cannabis became legal on August 1, 2023, and — after the licensing framework was built out — adult-use sales…
In the spring of 2022, Maryland’s legislature was still debating how — and whether — to put marijuana legalization before voters. The Senate Finance Committee weighed several reform bills, ultimately…
With cannabis now legal for adults across much of the country, dispensaries see a steady stream of first-time customers. Newcomers need a little more attention than regulars, but the time…
Washington, D.C. has one of the most unusual cannabis landscapes in the country. Medical cannabis has been legal since 2010, and Initiative 71 (2014) lets adults 21+ possess, grow, and…
When Colorado banned cannabis edibles shaped like fruit, animals, or people back on October 1, 2017, manufacturers took the change in stride. That episode became a template for how the…
Every dispensary has strengths worth doubling down on — but you can only find them by reading your own data. The right metrics turn gut feelings into strategy, telling you…
Michigan legalized adult-use cannabis in 2018 and has grown into one of the largest and most active cannabis markets in the country. Dispensary licensing is handled by the Cannabis Regulatory…
Like any retailer, the dispensary with the best deals earns the most business. Shoppers are driven by discounts, price cuts, and limited-time sales—in store and on your online menu. As…
Most dispensaries set aside weekly time to meet vendors pitching their latest crop or product. Vendor days are a great chance to connect with quality growers and brands—but before committing…
One of the most sought-after entry points into the cannabis industry is the budtender role. With both medical and adult-use markets now well established, demand for skilled budtenders has only…
Even as the cannabis industry matures, dispensaries still face a handful of stubborn challenges rooted in the gap between state legalization and federal law. These problems are fairly universal, but…
Back in 2017, television surgeon Dr. Oz used a Fox & Friends appearance to speak out in favor of medical marijuana. The discussion centered on the opioid epidemic. His core…
When Los Angeles first circulated its draft cannabis business rules in 2017, the framework was a moving target—provisional licenses, EMMD priority, and Proposition M all in flux. Nearly a decade…
As cannabis retail matures, digital signage has gone from a nice-to-have to an expectation. Compared with hand-written menus and constantly changing chalkboard specials, digital displays save time, cut waste, and…
In cannabis retail, trust is everything and protecting customer and business data is core to earning it. Past breaches have exposed dispensaries and their clientele alike, so a modern POS…
You do not need a massive budget to market a dispensary effectively. Digital channels let cannabis businesses reach new customers for little or no money, and a smart mix of…
Dispensary social media marketing is one of the few advertising channels open to cannabis brands. It is also one of the most cost-effective. Because paid cannabis ads remain restricted on…
The cannabis industry keeps reinventing itself. Through 2026, the pace has only accelerated. As a result, your marijuana dispensary POS software has to keep up. A reliable, accurate platform is…
Your dispensary staff are the backbone of the business. The right interview questions separate strong applicants from the rest. A thorough interview reveals industry knowledge, customer-service instincts, and trustworthiness. In…
Using an industry specific POS system is the first step in establishing a successful cannabis business. Software custom-built for the marijuana industry lets your business evolve with new regulations and…
Establishing a marijuana delivery service for your dispensary may seem overwhelming at first. However, with the right POS software, you can be up and running in no time. Offering this…
Standing out in a crowded market comes down to dispensary brand awareness — the personality, atmosphere, and experience customers remember. After all, a memorable visit drives retention far more than…
California’s cannabis regulations make compliance software non-negotiable. The right point-of-sale system meets every state mandate automatically, so no employee hours are lost to manual data entry. As a result, it…
Choosing the right marijuana POS software can make or break a dispensary. After all, it has to run every facet of your operation while keeping you compliant. As regulations tighten,…
Processing transactions for dispensary customers can go one of two ways: a painless process or an awkward, frustrating experience. Fortunately, speeding up checkout is simple with a smart dispensary POS…
As California’s regulations evolve, many dispensaries are rethinking how they operate. As a result, upgrading their cannabis POS software is one of the smartest moves a retailer can make. Here…
Traditional advertising is largely off-limits to cannabis businesses. As a result, smart promotional strategies are how dispensaries attract new customers and keep regulars coming back. When you pair proven promotions…
A profitable dispensary runs on far more than budtenders and a store manager. In practice, effective staffing blends internal hires with external specialists who keep a cannabis retailer compliant, organized,…
Even as more states legalize adult-use cannabis, marijuana dispensary marketing stays full of legal limits. Following them is essential to keeping your license. The good news is that you can…
As states shift from medical-only to adult-use cannabis, dispensaries face a wave of change. Fortunately, preparing for it is a real competitive advantage. Now that recreational legalization has reached most…
Optimizing a dispensary means running it more efficiently while cutting costs. Fortunately, the right marijuana software is one of the best ways to do both. Here are five ways a…
Adding new marijuana inventory is a daily task for every dispensary. Fortunately, a descriptive product profile helps budtenders and customers alike. These five quick tips elevate your inventory intake using…
Finding the right dispensary staff is a win, but training is where the real work begins. After all, even experienced hires need to learn your way of doing things. These…
As recreational cannabis takes hold, retailers feel growing pains — and the best way to manage them is preparing budtenders for what changes on the sales floor. Here are five…
A welcoming, familiar environment builds lasting customer relationships — but no one can remember every shopper. A dispensary POS platform with detailed patient profiles lets budtenders greet customers by name…
A dispensary delivery service reaches customers who can’t visit a storefront, but coordinating a courier fleet has always been complex. Modern apps let dispatchers see courier location, stock, and delivery…
As recreational traffic grows, more retailers are upgrading their interiors with dispensary digital signage. Custom playlists built through your POS deliver useful info to customers, and multiple HD displays let…
Legitimizing the cannabis industry means cultivators, distributors, and retailers all meeting standard compliance regulations. Many infractions are unintentional and easily fixed, but some dispensaries blatantly ignore the rules. California’s Department…
Stocking a variety of products is essential to meeting demand. However, tracking every strain, concentrate, and edible gets confusing without advanced marijuana POS software. Accurate cannabis retailer inventory protects both…
Building a cannabis brand known for quality and service is hard — but it’s what drives customer retention. With the right approach, you can convince dispensary clientele to come back…
Recreational legalization brought a flood of new customers, and dispensaries are scrambling to staff up. Beyond sales hires, finding experienced, accountable dispensary management is essential — and a thorough interview…
Competing in cannabis means pairing creativity with careful ROI. Cannabis retailer marketing is how a dispensary builds brand awareness, drives traffic, and boosts sales. Here are four effective strategies. Street…
Understanding how customers buy lets you make decisions that directly affect sales. Dispensary customer insights reveal buying habits so you can cater to demand. Here are four ways analyzing them…
Targeted dispensary marketing works because customers respond to offers that match their preferences, lifting return on ad spend. The four tactics below help cannabis retailers reach the right buyers with…
With recreational marijuana legal in California, dispensaries see heavier traffic and higher sales—which demand trained staff, efficient point-of-sale software, and a streamlined checkout. These five tactics help California cannabis retailers…
Cannabis retailers run a largely cash-based business, which makes them a target. Strengthening storefront security protects your product, your clientele, and your revenue—and much of it is required by state…
Owning multiple marijuana dispensaries can be highly profitable but hard to manage without the right tools. Mobile-friendly dispensary software lets multi-location operators make decisions on the go from a phone…
Opening a California dispensary takes careful preparation and a lot of documentation. Licensing is now handled by the Department of Cannabis Control (DCC), which absorbed the Bureau of Cannabis Control…
Inventory is a top priority for any cannabis retailer, and discrepancies quickly turn into compliance problems. Smart marijuana inventory software prevents those issues before they start. Here are five signs…
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