1 min read
4 Must Have Playlists for Dispensary Digital Signage
As recreational traffic grows, more retailers are upgrading their interiors with dispensary digital signage. Custom playlists built through your POS deliver useful info to customers, and multiple HD displays let you run several at once. Here are four must-have playlists for your signage.
Product Menus
Dedicate one or two HD monitors to product menus. Some stores even use three, splitting strains, concentrates, and edibles across separate screens. As a result, multiple slides keep every product listed and easy to browse.
Daily Discounts
A playlist of the week’s daily specials reminds customers of today’s deal. It also helps them plan future visits around upcoming promotions. As a result, signage becomes a sales driver.
Social Media Posts
Pipe your social profiles onto signage to spread messaging in-store and grow your following. IndicaOnline TV works with Facebook, Twitter, and Instagram. Add a prompt offering discounts for follows. Since cannabis brands are limited on paid ads, organic social growth compounds over time.
Cannabis Videos
Notably, video content shines in waiting areas. Keep customers entertained with original clips from your own YouTube channel or curated cannabis content, all scheduled through IndicaOnline TV.
Playlist Ideas at a Glance
| Playlist | Purpose |
|---|---|
| Product Menus | Rotate live pricing, strains, and stock so customers browse before they reach the counter. |
| Daily Discounts | Highlight time-sensitive deals to lift impulse purchases. |
| Social Media Posts | Surface your latest content to grow followers and engagement in-store. |
| Cannabis Videos | Educate on products and consumption while reducing perceived wait time. |
An Honest Take
Digital signage works best when it updates itself. Menus tied to your dispensary POS system stay accurate without manual edits. As a result, the screens reflect real inventory and pricing instead of yesterday’s specials. Operators running cannabis POS software in New Brunswick get this automation built in.
