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Evelyn Chase

Evelyn Chase, 36, is a PR specialist with over 7 years of experience in the cannabis industry. Born and raised in Boulder, Colorado, she watched the market grow up — from the first licensed dispensaries to publicly traded IPOs. Today she is based in Los Angeles, helping brands tell their story in a way that earns trust from both regulators and consumers. Her approach is simple: cannabis isn't counterculture and it isn't Big Pharma — it's an industry finally learning to talk about itself like a grown-up

Published Posts

How to Open a Dispensary in Illinois 2026

If you are researching how to open a dispensary in Illinois, 2026 is a year that requires careful planning, strong funding, and a clear understanding of the adult-use cannabis program….

5 Ways to Improve Your Marijuana Delivery Service

Managing a medical marijuana delivery service can be challenging if your business isn’t using the right tools. Tracking drivers, dispatching orders, and managing inventory is virtually impossible without a comprehensive…

5 Ways a Cannabis Dispensary Can Optimize Product Inventory

Understanding sales trends in your cannabis dispensary is essential to optimizing product inventory. Indeed, dealing with vendors, avoiding expired products, and knowing what products move off shelves can be difficult…

Top 5 Ways to Enhance Marijuana Dispensary Menus

Providing customers with a legible, detailed, and up-to-date listing of all the products that can be found in your cannabis retailer is essential to successful sales. There are a few…

5 Content Ideas for Dispensary Digital Signage

One way to really elevate the interior of your cannabis retailer and inform your clientele is to install dispensary digital signage. Deciding on what type of content to display can…

5 Reasons Cannabis Retailers Should Use Digital Sign-In

One of the most important factors in keeping customers coming back to your dispensary is an efficient front of house. Today, using tablets for digital sign-in ensures your clientele experience…

Top 5 Inventory Mistakes Dispensaries Make

Keeping a close eye on dispensary inventory is imperative to maintaining a profitable and compliant marijuana business. Establishing an inventory protocol can help your business identify any potential problem areas…

Dispensary Compliance Officer Job Duties

In the hyper-regulatory world of cannabis retailers, a compliance officer is a lifeline. With cannabis laws changing rapidly, it is vital to have a dedicated staff member (or team) following…

Need a Reliable Dispensary POS System? Make the Switch

Every medical marijuana dispensary relies heavily on its POS system to make sales, manage inventory, stay compliant, and track expenses. For that reason, a dispensary POS system must be reliable….

Dispensary Software Adapts to Recreational Cannabis

The legalization of recreational cannabis brought about some major changes in the way dispensaries operate. New state regulations presented challenges for older methodology, and fresh protocols were implemented to stay…

How to Create Cannabis Dispensary Discounts That Work

Both recreational and medical marijuana consumers are always on the lookout for good deals on products. Attracting these customers can easily be accomplished by setting up cannabis dispensary discounts that…

4 Reasons Your Dispensary POS System Should Have Offline Mode

Cannabis retailers are always working to make their business more efficient. Streamlining operations has become increasingly easier with advanced dispensary POS software that automates many of those tedious tasks. Unfortunately,…

4 Tools for Managing Marijuana Dispensary Staff

Commercial cannabis retailers are already seeing a significant spike in marijuana sales in California. Meeting the increased customer demand is forcing more businesses to hire additional marijuana dispensary staff. Onboarding…

4 Ways to Avoid Underage Dispensary Sales

Selling cannabis products to underage customers is a major compliance violation that can very quickly cause your marijuana dispensary license to be suspended or revoked. Over the years, there have…

4 Dispensary Software Security Measures

Over the years, even major seed-to-sale software services have proven susceptible to cyber attacks. As a result, these attacks can compromise dispensary software security, leading to data theft and service…

5 Tools to Teach Cannabis Dispensary Budtenders

Assembling a quality team to process sales in your marijuana retailer is essential to the success of your business. Indeed, teaching your cannabis dispensary budtenders to operate at a high…

4 Ways a Dispensary POS System Helps Manage Staff

Building a knowledgeable and dependable dispensary staff can be challenging, but it is also extremely rewarding. Once you have developed a solid team, it is very important to use staff…

5 Best Practices for Fulfilling Dispensary Orders

Ensuring that every customer receives the products they want is a high priority for cannabis retailers. Whether it’s a purchase made in store, pre-order, or delivery, fulfilling dispensary orders can…

The Complete Guide to CBD Sales Statistics and Industry Trends

Cannabidiol, or CBD, is a chemical compound extracted from the cannabis plant. But unlike tetrahydrocannabinol, or THC, which is the primary psychoactive element in cannabis, CBD’s effect is non-psychoactive. Therefore,…

How Cannabis Software Can Assist Budtender Sales

One of the most important tools in a marijuana dispensary is the point-of-sale software. Finding the perfect cannabis software that will meet the needs of your dispensary will empower your…

4 Ways Cannabis Loyalty Programs Pay Off

Marijuana dispensaries are constantly competing to gain their share of a billion dollar industry that will continue to grow in the coming years. Reaching new customers requires creative marketing and…

3 Advantages to Integrating Cannabis Software with Metrc

Following the legalization of recreational marijuana, the State of California has authorized Franwell’s Metrc track and trace software as the primary service provider for cannabis retailers. New cannabis compliance regulations…

5 Tips on Managing Cannabis Dispensary Inventory

Typically, marijuana retailers stock hundreds or even thousands of cannabis products in their storefront, and keeping track of everything can be tricky. As a result, utilizing advanced marijuana software is…

How Industry Specific POS Software Can Help Your Dispensary

Deciding to open a medical marijuana dispensary will lead to a multitude of other decisions that all play a factor in the success of your business. Compliance reporting, marketing, and tracking inventory…

4 Ways to Improve Cannabis Retail Training

There are a variety of staff roles at marijuana dispensaries, and making sure they are all aware of store policies and procedures is imperative. As a result, it’s essential for…

How to Streamline Your Marijuana Dispensary Check-In

The first point of contact at any cannabis retailer is reception. Making a good impression is an integral part of customer retention so setting up your marijuana dispensary check-in to…

4 Ways Cannabis Retailers Can Use Dispensary Customer Data

Understanding the clientele that visit your cannabis retailer will be extremely helpful when ordering inventory, making sales, and reaching a wider audience. Taking control of your dispensary customer data will…

BCC Launches Online Licensing System for Cannabis Retailers

When California prepared to launch commercial cannabis sales, the state’s Bureau of Cannabis Control (BCC) rolled out an online licensing system for retailers, distributors, and microbusinesses. That system let operators…

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