3 min read

4 Ways to Build Dispensary Brand Awareness

November 17, 2017

Separating your cannabis business apart from the rest of competition is all about building a dispensary brand and experience for the customer. Adding character to your storefront will help define your brand’s personality and create a unique atmosphere for clientele. Providing a memorable sale will encourage patients to return and do wonders for customer retention.

In this article, we’ll discuss ways your staff can craft a charming interior and an unforgettable shopping experience.

Dispensary Vibe

Defining your dispensary style is the first step in creating a welcoming ambiance. How do you want your customers feel in this environment? Whether you decide to go with a clean and modern aesthetic or a moody and relaxing setting, you’ll want ensure you make a lasting impression.

Once you’ve decided on a stylistic theme for your dispensary brand, take into consideration the type of customers you want to attract. Brainstorming ideas on how to entice new patients and finding inspiration in other types of businesses will help you hone in your store surroundings.

Stimulation incoming clientele with sound is just as important as eye catching decor. Playing music that you feel represents the vibe of your cannabis business will help customers understand your brand even better. You’ll be surprised how music can help your clientele establish closer relationships with budtenders and your overall brand.

Team Dynamics

Hiring a budtender who is confident and charismatic will help foster real relationships with customers and fellow employees. As an owner if you convey a sense of passion about your dispensary brand, your employees will be encouraged to do the same.

Offering your employees incentives for sales goals, staff discounts and vendor samples is a great way to motivate your team. Make it clear to budtenders that you’re not training them to imitate your sales style but giving them the fundamentals so they can evolve into articulate and entertaining employees.

Supporting staff and creating a culture will strengthen the team dynamic amongst your employees. Having friendly and knowledgeable budtenders who take pride in being dispensary brand ambassadors will serve your cannabis business well.

Hosting Events

Don’t get trapped into thinking of your dispensary as just a place to sell cannabis. Connecting with your community by hosting cannabis events at your storefront will bolster a sense of community and make your patients feel appreciated. Listed below are a few ideas beyond your average launch party.

  • Education workshops with dispensary professionals will appeal to your current clientele and new patients alike.

  • Celebrate cannabis in the kitchen with cooking lessons and infusion techniques to entice your customers who enjoy edibles.

  • Invite vendors to showcase their latest products on customer appreciation day so your dispensary regulars can take advantage of new product developments.

Curating events in your cannabis business will help your brand stand out and become more than just a marijuana retailer.

Social Presence

Promoting your dispensary brand online will give you the opportunity to mold how your business is perceived. From the presentation of your website to the content your share socially, all should drive home the core values of your brand. Engaging your following with social promotions, entertaining content, and dispensary updates will serve as constant reminder and increase customer retention.

Dispensary staff should encourage every patient to interact with the dispensary social accounts. Offering discount rewards to social followers who tag friends or leave comments will help grow your channels and patient database.

Installing digital signage capable of displaying social feeds will persuade every patient to actively follow you online. Using these tips you can bring your brand story to life and create a one of a kind customer experience.