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Evelyn Chase

Evelyn Chase, 36, is a PR specialist with over 7 years of experience in the cannabis industry. Born and raised in Boulder, Colorado, she watched the market grow up — from the first licensed dispensaries to publicly traded IPOs. Today she is based in Los Angeles, helping brands tell their story in a way that earns trust from both regulators and consumers. Her approach is simple: cannabis isn't counterculture and it isn't Big Pharma — it's an industry finally learning to talk about itself like a grown-up

Published Posts

4 Effective Cannabis Retailer Marketing Strategies

Competing in cannabis means pairing creativity with careful ROI. Cannabis retailer marketing is how a dispensary builds brand awareness, drives traffic, and boosts sales. Here are four effective strategies. Street…

4 Tips for Targeted Dispensary Marketing Campaigns

Targeted dispensary marketing works because customers respond to offers that match their preferences, lifting return on ad spend. The four tactics below help cannabis retailers reach the right buyers with…

5 Ways California Marijuana Dispensaries Can Simplify Sales

With recreational marijuana legal in California, dispensaries see heavier traffic and higher sales—which demand trained staff, efficient point-of-sale software, and a streamlined checkout. These five tactics help California cannabis retailers…

How Cannabis Retailers Can Strengthen Storefront Security

Cannabis retailers run a largely cash-based business, which makes them a target. Strengthening storefront security protects your product, your clientele, and your revenue—and much of it is required by state…

3 Tools to Manage Multiple Marijuana Dispensaries

Owning multiple marijuana dispensaries can be highly profitable but hard to manage without the right tools. Mobile-friendly dispensary software lets multi-location operators make decisions on the go from a phone…

The Essential Dispensary Business License Checklist

Opening a California dispensary takes careful preparation and a lot of documentation. Licensing is now handled by the Department of Cannabis Control (DCC), which absorbed the Bureau of Cannabis Control…

5 Signs Your Dispensary Needs Marijuana Inventory Software

Inventory is a top priority for any cannabis retailer, and discrepancies quickly turn into compliance problems. Smart marijuana inventory software prevents those issues before they start. Here are five signs…

5 Dispensary Point of Sale Features Budtenders Love

Budtenders are the primary users of the register, so they quickly come to appreciate dispensary POS features that make checkout fast and painless. Here are five IndicaOnline point-of-sale features every…

3 Advantages of User Friendly Dispensary Software

When choosing a POS system for your dispensary, ease of use matters as much as features. User-friendly dispensary software makes your retailer more efficient and spares staff the time and…

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