3 min read

How Cannabis Software Helps Drive Traffic to your Dispensary

January 14, 2019

Bringing in business is the goal for all retailers including marijuana dispensaries. What some dispensaries don’t realize is that choosing the right cannabis software can really drive traffic to their storefront. There are several ways to grow a cannabis retailer just by utilizing the advanced features built into the point-of-sale system.

In this article, we’ll provide a few ways in which implementing smart cannabis software can increase clientele and motivate new customers to come back time and time again.

E-Commerce Integration

One of the best ways to attract new customers is to broaden your presence online with third-party listings like Weedmaps, Leafly, and Potify. These platforms are often the first place customers look when selecting which dispensary that want to visit. Dispensaries can include all of their store information as well as their product menus for customers to browse before coming in.

Updating these online menus can be tedious for dispensary staff but if you are using a well designed cannabis software you can integrate with these e-commerce platforms. Integrating will sync you current inventory in real-time so that your menus are always up-to-date. E-commerce platforms like Potify can even allow customers the option to order pick-up or delivery. Having a strong online presence will definitely drive more traffic to your dispensary.

Marketing Campaigns

Engaging your clientele using marketing campaigns is essential to motivating them to shop at your dispensary. Once you have new customers in your database, it is essential to follow up by sending them promotions and specials via email or SMS marketing campaigns. These CRM tools are easily accessible from your dispensary POS system and should be used to constantly remind your customers of ongoing discounts.

Email campaigns also serve as great tool to solicit feedback from customers. After each visit a follow-up email inquiring about their experience will let them know you care about customer satisfaction and help resolve any issues that contribute to a negative experience. SMS campaigns are great for flash sales that are only for a limited time and encourage customers to come shop as soon as possible.

Loyalty Rewards Program

Driving traffic to your dispensary will be a lot easier if you establish a loyalty rewards program that provides benefits for returning customers. Setting up a loyalty program is simple with advanced cannabis software that allows businesses to customize the redemption points and how the rewards are earned.

Improving customer retention is an integral part of driving traffic to your cannabis retailer. Loyalty programs that give your clientele a guaranteed discount on their next purchase will lead not only to more visits but also higher value transactions.

Delivery Features

Having the capability to deliver orders to customers will help a dispensary expand their reach and attract clientele who prefer the convenience of marijuana delivery. When customers order delivery and are happy with the quality of products it is very likely that they will not only order again but also encourage their friends to do the same.

IndicaOnline’s point of sale software provides an all-in-one solution that can handle ecommerce integration, marketing campaigns, loyalty rewards, and delivery features. Learn more about our comprehensive cannabis software by scheduling a free demo with a training specialist.