Dispensary owners and investors are always looking for an edge to gain new business to increase sales. Raising brand awareness is an essential part of building an empire but it is becoming increasingly difficult to stand out in such a competitive market. Capitalizing on the digital marketplace is largely dependent on the cannabis retail software you choose for your storefront or delivery service.
In this article, we’ll cover the importance of choosing cannabis retail software that can scale with your business and dominate the digital landscape of online marketing and sales.
Setting up an online store is one of the quickest ways to gain more business and boost sales at your dispensary. Over 75% of consumers shop online so using cannabis retail software that can integrate with your ecommerce website is vital to the growth of your business. While processing transactions online for cannabis is prohibited, ordering pick-up or delivery is not.
Dispensaries can accept online orders, prepare them in-store, and budtenders or couriers can process payment. To make your dispensary ecommerce experience seamless you need a cannabis retail software that can sync with your inventory in real-time. This will prevent customers from ordering products that are out-of-stock and make updating your online menu automatic.
Reaching new customers also means catering to them in their homes as well as in-store. Offering a delivery service for your dispensary will not only grow your consumer base but it could potentially double the amount of sales. While establishing a delivery service may require a small initial investment, it could pay off ten fold in the long run.
Fortunately advanced cannabis retail software is capable of managing brick and mortar sales as well as delivery sales. Dispensary POS systems like IndicaOnline develop mobile applications that transform a couriers smartphone into an on-the-go register. Delivery couriers can accept orders from dispatch, map route to avoid traffic, and process transactions curbside or doorfront.
Another way to constantly stay in contact with your existing clientele is to use CRM tools. Investing in cannabis retail software with built-in CRM tools such as email and SMS campaigns is extremely important. Marketing current promotions and discounts to customers will motivate them to take advantage of limited time specials.
Sending email campaigns about weekly and daily specials will not only keep your contacts up-to-date but it’s also a great way to build your social following as well. Text messaging should be reserved for campaigns that convey urgency as too many campaigns will often result in customers blocking the number. Used effectively, CRM tools within your cannabis retail software can bolster your business and expand your client network.
One of the most popular ways customer find new dispensaries and exceptional deals is by exploring online menu listings such as Weedmaps and Potify. Having a presence on these websites is critical to increasing exposure and gaining more traction in-store. However using these platforms can become burdensome if your dispensary staff are constantly having to update your menu manually.
This is why utilizing cannabis retail software that directly integrates with online menu listing is paramount. IndicaOnline’s dispensary POS system automates menu updates by syncing all available inventory. If a customer finds their favorite strain on you Weedmaps menu but then it is sold out when they arrive in-store it can be very frustrating and possibly alienating. Selecting a comprehensive cannabis retail software is crucial to the development of your marijuana business, so schedule a free demonstration to learn how IndicaOnline can grow your dispensary.