5 Reasons Cannabis Retailers Should Use Digital Sign-In

One of the most important factors in keeping customers coming back to your dispensary is an efficient front of house. Today, using tablets for digital sign-in ensures your clientele experience minimal wait times before entering the salesroom. Moreover, it makes your lobby look tech savvy. As a result, it also saves your staff from doing time consuming tasks.

In this article, we’ll cover a few ways digital sign-in creates a seamless check-in process and improves the overall customer experience.

Automated Data Entry

One of the biggest advantages of using digital sign-in tablets is the convenience of having them sync directly with your dispensary software. This is extremely helpful when creating profiles for new customers, since all of their contact information auto-fills into their customer profile.

As a result, your receptionist won’t have to solicit contact information that the customer might feel is too personal. In addition, there is also less chance of typos in their profile, since they themselves provide the information.

Quick Collective Agreements

Filling in several pages of forms and initialing each one has always been a tedious ask of new clientele. By contrast, digital sign-in tablets allow customers to quickly scroll through collective agreements and initial or sign with ease.

As a result, the process takes considerably less time and doesn’t burden customers with a lengthy check-in. Moreover, collective agreements can be customized based on the business model of each dispensary. Therefore, dispensaries that use the IndicaOnline point-of-sale can easily set up their agreements and be up and running in no time.

Organized Customer Queue

If your cannabis retailer uses digital signage, it’s possible to display a customer wait list or queue to keep your traffic organized. For instance, IndicaOnline has developed an Apple TV app that provides this information on screen once a customer checks in using the digital sign-in.

This way, your clientele can view their position in line. The customer queue only shows the customer’s first name to maintain anonymity. Furthermore, it can be extremely helpful during peak hours and busy days.

Collect Referral Sources

Customizing your digital sign-in forms to ask for the referral source from each customer is a great way to see the effectiveness of your marketing and advertising campaigns. For instance, if your marijuana business is spending valuable marketing dollars without knowing what’s working, you could be wasting your budget.

Providing a drop down list of all of your advertising outlets allows customers to select where they heard about your dispensary. Therefore, if you are not seeing many conversions from a specific source, it might be time to allocate those funds to one that is driving traffic to your retailer.

Go Paperless

Multi-page paper forms not only delay the entry process, but they can also be extremely costly. Indeed, purchasing paper and printer ink for a large amount of forms every month adds up quickly. As a result, going paperless can potentially save your business hundreds of dollars in printing cost and provide more internal organization.

In short, digital sign-in remains the perfect solution for marijuana dispensaries, and your new and existing customers will appreciate the expedited check-in process. Learn more about customizing your forms and syncing directly with your dispensary POS software by scheduling a demo.