Providing customers with a legible, detailed, and up-to-date listing of all the products that can be found in your cannabis retailer is essential to successful sales. There are a few easy ways to enhance marijuana dispensary menus that will simplify how clientele make their selections.
In this article, we’ll suggest a few ways cannabis retailers can improve their menus to attract more attention and increase sales.
Inventory is constantly changing which has forced cannabis retailers to use chalkboards and whiteboards to list their products. Not only does this look unprofessional but sometimes it can cause confusion when customers are trying to stay within a budget. Enhancing your marijuana dispensary menus using digital signage is a great way to resolve these common issues.
Installing HDTV’s that can sync with your dispensary point of sale software to display real-time menus will improve the appearance of your business and take less effort to maintain. Digital menus can scroll through the various products, include daily discounts, and display new inventory. IndicaOnline TV integrates your digital signage directly with your inventory so as soon as you add a new product or something sells out the menu is automatically updated.
Including lab results for all of your marijuana strains that have been tested into your marijuana dispensary menus will serve as indicators for cannabis connoisseurs and newcomers alike. Although many customers may not be familiar with how to analyze the lab results it will be the perfect opportunity for budtenders to teach the clientele about the difference between CBD and THC.
Dispensary staff will simply enter the lab results when creating the product profile and these will be displayed on the menu for each specific strain. Featuring this type of information helps to better inform the customers and will elevate your marijuana dispensary menus.
Taking photos of every strain in stock is a vital part of enticing customers to purchase your product. Investing in a camera that can take high quality photos will really make your cannabis flower stand out on a large digital display. Close-up images of the cannabis strains will reveal the trichomes and crystals that make them so appealing.
Uploading images into a product profile might take a bit more time but it will definitely make your digital menu more colorful and comprehensive. These images can also be used for online menu listings such as Weedmaps or Potify.
Organization is key when presenting you marijuana dispensary menu. Separating the product into clearly defined categories will allow your customers to browse with ease. There should be sections for flower, edibles, concentrates, tinctures, topicals, and accessories where they apply.
The design and organization of a menu will either help or hinder the sales of a cannabis retailer. Finding the balance between too much information and too little is imperative to how customers perceive your operation.
Coming up with creative and detailed descriptions of each strain will allow customers to understand the desired effects. Providing information about each product that relates to their senses will allow them to grasp each strain more fully. Writing about the fragrance, texture, and taste of a product will make you marijuana dispensary menus more robust.
IndicaOnline can help cannabis retailers update their menus using advanced technology and software. To learn more about about our innovative solutions for creating dynamic and engaging menus, sign-up for a free 14-day trial.