Avatar

Evelyn Chase

Evelyn Chase, 36, is a PR specialist with over 7 years of experience in the cannabis industry. Born and raised in Boulder, Colorado, she watched the market grow up — from the first licensed dispensaries to publicly traded IPOs. Today she is based in Los Angeles, helping brands tell their story in a way that earns trust from both regulators and consumers. Her approach is simple: cannabis isn't counterculture and it isn't Big Pharma — it's an industry finally learning to talk about itself like a grown-up

Published Posts

Dispensary Packaging and Labeling Explained

Introduction The cannabis market is on the rise. More states legalize both medical and recreational cannabis. More states are going to allow marijuana cultivation and selling within their borders in…

Cannabis Payments Options

Introduction A cannabis dispensary is becoming more popular in the United States. Many business owners are applying for licenses, and those already in operation are expanding at an alarming rate….

How to Apply for a Dispensary License in California

Introduction Now more than ever, the cannabis industry is on the rise in California. All stigmas surrounding marijuana are fading, and people are beginning to understand the economic benefits of…

How Much Does a Cannabis Retail POS System Cost?

Introduction Whether you have just set foot in the cannabis industry or are looking to expand your business model, you will need a new point of sale (POS) system. The…

Researchers: Biden May Legalize Cannabis Independently

Congressional researchers reported that President Joe Biden could grant amnesty to people who violated federal cannabis laws. They also said in a report that he and his administration could federally…

In Detroit, Psychedelics Decriminalization Is Approved

The measure says that Detroit will “decriminalize to the fullest extent permitted under Michigan law the personal possession and therapeutic use of Entheogenic Plants by adults.” Unofficial results at first…

Cannabis Security Compliance. The Ultimate Guide

Introduction & Cannabis industry overview These days, the cannabis industry is one of the most profitable and fastest-growing industries in the U.S. In 2020, legal cannabis sales were about $17.5…

Arkansas Activists to File 2022 Cannabis Ballot

In Arkansas, one more group of activists files a new recreational marijuana legalization initiative on the state’s 2022 ballot.  Initiative Details The National Organization for the Reform of Marijuana Laws…

What are the Demographics of the Cannabis Industry?

Introduction Understanding customer needs is the key to any successful retail business, even more so in the cannabis industry. Using consumer data helps brands make informed decisions about what products…

Yukon Tables Amendments to Cannabis Act

On October 18, Canadian Minister Ranj Pillai proposed an amendment to the Cannabis Control and Regulation Act. The amendment’s essence is to allow private marijuana retailers in the Yukon province…

New Jersey Awards 14 Medical Marijuana Licenses

In New Jersey, regulators announced awarding 14 new medical marijuana licenses.  On Friday, the Cannabis Regulatory Commission finally announced businesses that will get a license for selling and cultivating cannabis….

Colorado Produced 1.8M Pounds Cannabis in 2020

As Marijuana Enforcement Division stated in a report, cannabis cultivators produced 1.8 million pounds of legal marijuana in 2020. In comparison with 2019, when 1.37 million pounds of usable marijuana…

Dispensary Compliance Risks to Avoid

Introduction  Regulatory compliance is at the core of every successful business, even more so for cannabis dispensaries. While the legalization of cannabis and its acceptance is still in its early…

Must-Have Technology Solutions for Dispensaries

Introduction  Over the past few years, the cannabis market has expanded enormously, going beyond the traditional brick-and-mortar dispensary. To satisfy the increasing customer demands, this industry has managed to soar…

Colorado: 1.8M Pounds Legal Cannabis in 2020

As Marijuana Enforcement Division stated in a report, cannabis cultivators produced 1.8 million pounds of legal marijuana in 2020. In comparison with 2019, when 1.37 million pounds of usable marijuana…

Is A Marijuana Dispensary Franchise Right For You?

Introduction Everyone knows about famous franchise chains, such as BurgerKing, Macdonald’s, Interim Healthcare, and Ace Hardware. They all have one thing in common – they have grown over the years…

Tips for Traveling with Marijuana

In many parts of the world, it is illegal to travel with cannabis. Luckily, the law is changing in America, Canada, and some other countries. However, we are not there…

Amazon Pushes the Idea of Marijuana Federal Legalization

Recently, Amazon has announced that it is pushing the idea of marijuana legalization at the federal level to Congress.  Why Amazon Lobbies for Marijuana Legalization? As the company stated, there…

How to Create an Appealing Cannabis Products Merchandise

When we talk about customer loyalty and sales growth, every detail matters: product quality, merchandising, in-store design, and others. However, in this article, we are speaking about cannabis merchandising as…

Medical Marijuana Patients vs. Recreational Customers

Introduction From ancient civilizations, the use of cannabis has grown tremendously in recent years, becoming popular among young and adults. With time, marijuana has also become a source of relief…

Why You Should Get A Job In The Cannabis Industry

There is no doubt that cannabis is one of the fastest-growing and budding industries in this world, and it has a lot of potential for growth and a large untapped…

Ohio Doubled the Number of Medical Marijuana Dispensaries

The Ohio Board of Pharmacy, which regulates dispensaries, is awarding additional 73 licenses. There are already 58 licensed dispensaries. Black legislators and business owners have objections as they want state…

Idaho Supreme Court Ruling Affects Cannabis Ballot

The Idaho Supreme Court ruled that stringent signature requirements for ballot initiatives undermined the will of the voters. This ruling paves the way for a cannabis decriminalization measure to be…

Wyoming Activists Clear Both Cannabis Ballot Initiatives

Both of the cannabis legalization ballot measures in Wyoming passed the second step. The officials have cleared both the measures for signature collection: the final destination. The second step to…

Wyoming Medical Marijuana Ballot Initiatives Approved

The state ballot for 2022 is perhaps the most awaited ballot in the history of Wyoming’s legislature with both medical marijuana and cannabis decriminalization measures on the ballot. The people…

Ohio Lawmakers Introduce Recreational Cannabis Bill

Democratic state lawmakers in Ohio introduced House Bill 210 which would legalize recreational cannabis and expunge cannabis convictions. Though the bill is unlikely to pass the Republican-held House, the lawmakers…

Federal Cannabis Legalization Bill Proposed by US Senator

Yesterday, much-anticipated news surfaced about federal cannabis legalization when Senator Chuck Schumer proposed a comprehensive bill. It wouldn’t be wrong if we deemed this news as perhaps the most critical…

Stay Updated with the Latest Cannabis Industry Insights and Regulations

Join our newsletter to receive expert tips, exclusive offers, and the latest industry trends straight to your inbox.