4 Ways to Build Dispensary Brand Awareness
Standing out in a crowded market comes down to dispensary brand awareness — the personality, atmosphere, and experience customers remember. After all, a memorable visit drives retention far more than…
Evelyn Chase
Evelyn Chase, 36, is a PR specialist with over 7 years of experience in the cannabis industry. Born and raised in Boulder, Colorado, she watched the market grow up — from the first licensed dispensaries to publicly traded IPOs. Today she is based in Los Angeles, helping brands tell their story in a way that earns trust from both regulators and consumers. Her approach is simple: cannabis isn't counterculture and it isn't Big Pharma — it's an industry finally learning to talk about itself like a grown-up
Published Posts
4 Must Have Features for Cannabis Compliance Software
Published: June 19, 2026
California’s cannabis regulations make compliance software non-negotiable. The right point-of-sale system meets every state mandate automatically, so no employee hours are lost to manual data entry. As a result, it…
5 Tips for Selecting a Marijuana Point-of-Sale Software
Published: June 19, 2026
Choosing the right marijuana POS software can make or break a dispensary. After all, it has to run every facet of your operation while keeping you compliant. As regulations tighten,…
4 Ways a Dispensary POS Can Speed Up Checkout
Published: June 19, 2026
Processing transactions for dispensary customers can go one of two ways: a painless process or an awkward, frustrating experience. Fortunately, speeding up checkout is simple with a smart dispensary POS…
Top 5 Reasons to Update your Cannabis POS Software
Published: June 19, 2026
As California’s regulations evolve, many dispensaries are rethinking how they operate. As a result, upgrading their cannabis POS software is one of the smartest moves a retailer can make. Here…
4 Promotional Strategies for Marijuana Dispensaries
Published: June 19, 2026
Traditional advertising is largely off-limits to cannabis businesses. As a result, smart promotional strategies are how dispensaries attract new customers and keep regulars coming back. When you pair proven promotions…
6 Key Employees for Cannabis Retailers
Published: June 19, 2026
A profitable dispensary runs on far more than budtenders and a store manager. In practice, effective staffing blends internal hires with external specialists who keep a cannabis retailer compliant, organized,…
4 Things to Consider for Marijuana Dispensary Marketing
Published: June 19, 2026
Even as more states legalize adult-use cannabis, marijuana dispensary marketing stays full of legal limits. Following them is essential to keeping your license. The good news is that you can…
Top 5 Ways Recreational Cannabis Will Change Dispensaries
Published: June 19, 2026
As states shift from medical-only to adult-use cannabis, dispensaries face a wave of change. Fortunately, preparing for it is a real competitive advantage. Now that recreational legalization has reached most…
How Marijuana Software Can Optimize a Dispensary
Published: June 19, 2026
Optimizing a dispensary means running it more efficiently while cutting costs. Fortunately, the right marijuana software is one of the best ways to do both. Here are five ways a…
