Celebrate 710: Dab Day Sales & Marketing Strategies for Dispensaries

As the cannabis industry continues to grow and diversify, niche holidays like 710 offer dispensaries a unique opportunity to stand out. Known as “Dab Day,” July 10th celebrates cannabis oil and concentrate culture, a fast-growing segment of the market. With the right marketing strategy, this day can drive significant traffic, boost sales, and strengthen community ties. This guide explores actionable 710 marketing ideas to help dispensaries create high-impact campaigns that resonate with concentrate enthusiasts and elevate brand loyalty.

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What is 710? Dab Day’s Origin and Significance in Cannabis Culture

Often referred to as the “Dab Day” of cannabis culture, 710 has grown into a celebrated date among concentrate enthusiasts. But what exactly does it mean, and where did it come from? In this section, we’ll dive into the origin of 710, how it earned its place alongside 420, and why it holds special significance for those who enjoy cannabis oils, waxes, and other extracts.

710 Spells OIL: How July 10th Became “Oil Day”

If you flip “710” upside down, it spells “OIL,” a clever visual that has become a recognized symbol for cannabis concentrates. Originating in online forums and counterculture communities, 710 Dab Day gained momentum through social media and industry influencers. Today, July 10th is widely acknowledged across legal cannabis markets as a significant occasion for targeted promotions, consumer engagement, and community events, particularly in states like Illinois, where demand for high-potency oil products continues to rise.

710 vs. 420: What Makes It a Unique Cannabis Holiday

While 420 celebrates cannabis broadly, 710 is uniquely centered on dabbing culture and oil-based products. It appeals to a more specialized, brand-loyal audience focused on quality and innovation. For dispensaries, 710 offers a chance to shift focus from flower to concentrate, educate customers, and engage a niche market which ultimately enhances the shopping experience and boosts sales.

For additional strategies and seasonal ideas, explore our 420 Sale and Marketing Ideas Guide for Dispensaries.

Why Dispensaries Should Celebrate 710

As 710 gains momentum as a cultural and commercial cannabis holiday, dispensaries have a unique chance to capitalize on its growing popularity. This isn’t just about honoring concentrate culture—it’s about leveraging a timely moment to connect with your audience, showcase your product range, and spark excitement in your community.

Engaging Cannabis Enthusiasts Around Oil Products

710 is more than a date,  it’s a strategic marketing opportunity to engage the cannabis community, especially concentrate enthusiasts. By showcasing products like cannabis oil, wax, and shatter alongside dab rigs and torches, dispensaries can offer immersive shopping experiences. Featuring innovative concentrates and delivery tools also helps position your brand as a market leader.

Tapping Into the Growing Popularity of Dab Rigs and Tools

The cannabis accessories market, particularly for dab rigs and tools, has seen steady growth, mirroring the rising interest in concentrates. Consumers are no longer satisfied with just flowers, they want precise, potent, and stylish experiences. Offering curated selections of dab tools, electric rigs, carb caps, and e-mails, along with high-quality concentrates, not only satisfies this demand but also encourages upselling. Savvy dispensaries can bundle these products with 710-exclusive discounts, further driving sales and customer satisfaction.

The Power of Word of Mouth in the Cannabis Community

The cannabis community thrives on shared experiences, especially in the digital age. Celebrating 710 with exclusive deals, engaging events, and personalized service encourages organic promotion through word of mouth. Whether it’s customers sharing their purchases on social media or influencers reviewing your 710 oil bundles, this kind of buzz can significantly expand your reach. In a heavily regulated advertising environment, positive word of mouth is one of the most powerful and cost-effective marketing strategies available to dispensaries.

Marketing Strategies and Campaign Ideas for 7/10

To make the most of 710, dispensaries need more than just great products—they need smart, timely marketing that resonates with the concentrate-loving crowd. From exclusive deals to creative digital campaigns, there are countless ways to turn Dab Day into a high-impact sales and branding opportunity. Below are proven strategies and fresh campaign ideas to help you stand out and drive traffic this July 10th.

Create Exclusive Dab Day Promotions

Effective 710 sale ideas begin with understanding your audience and offering irresistible, limited-time promotions. Bundle oil products with dab rigs, tools, and 710-branded merchandise to create value. Add urgency with loyalty perks like double points or a 10.7% discount to echo the 710 theme. Highlight premium concentrates to appeal to discerning customers.

Run Countdown Marketing Campaigns on Social Media

A strong 710 marketing strategy starts early, and countdowns are a great way to build momentum. Launch a 2 to 3 weeks campaign on platforms like Instagram, TikTok, and Twitter, featuring educational posts about 710 upside and its ties to dabbing culture. Use branded hashtags like #Celebrate710, and run contests inviting users to share their dab setups or rituals, offering prizes to drive engagement.

Partner with Influencers and Brands Popular with Dab Fans

Influencer marketing can supercharge your 710 campaign. Focus on local micro-influencers who already engage with cannabis content and have authentic credibility in the dab community. Have them promote your 710 ideas for dispensaries, demonstrate dab rigs or products live, or offer their followers special discount codes. Collaborations with popular concentrate brands can also lead to co-branded promotions, further enhancing your visibility among serious dabbers who trust those labels.

Boosting Sales with Smart Tech and Tools

Celebrating 710 isn’t just about the day itself—it’s an opportunity to lay the groundwork for ongoing customer relationships and smarter sales operations. By combining the right technology with thoughtful strategy, dispensaries can maximize both immediate revenue and long-term loyalty. Here’s how to use tools like POS systems, loyalty programs, and automated marketing to turn Dab Day momentum into sustained business growth.

Loyalty Programs to Keep the Cannabis Community Coming Back

Loyalty programs are one of the best tools to convert 710 interest into long-term engagement. Use 710 as a launchpad for limited-time loyalty incentives. For example, new sign-ups on July 10th get an extra 100 points, or offer exclusive rewards for oil purchases that day. Promote your loyalty program heavily through in-store signage, social media, and your website. Personalized follow-up offers can be sent to 710 buyers to keep them coming back even after the holiday ends.

Track Sales of Cannabis Oil and Concentrates with Your POS

To measure success, dispensaries need robust tracking tools. With a cannabis POS system like IndicaOnline, you can monitor which 710 sale ideas performed best. Dig into data on best-selling concentrates, high performing bundles, and time-of-day sales spikes. This information helps you make informed decisions about restocking, discounting, and staffing for next year. Real-time inventory tracking also ensures you don’t disappoint customers by running out of key products at peak times.

Automate Your 710 Emails and Texts to Drive Repeat Buyers

Don’t rely on last-minute blasts, plan an automated sequence of emails and SMS messages well in advance. Start with teaser content that educates and excites your audience. On July 10th, schedule timely reminders and flash sale announcements. Follow up with thank you messages and future offers, turning a single-day purchase into a customer relationship. IndicaOnline’s marketing tools allow cannabis marketers to segment by product preference or purchase history, ensuring your outreach is both targeted and compliant.

Final Tips to Own Oil Day This July 10th

Pulling off a successful 710 celebration takes more than just enthusiasm—it requires planning, execution, and reflection. From preparing your inventory to creating immersive community experiences, every detail counts when it comes to standing out on Oil Day.

Start Early and Prepare Your Inventory

Preparation is everything. Begin planning your 710 Dab Day strategy at least six weeks in advance. Review sales data from last year to forecast demand. Pre-order high-demand cannabis oil products, and ensure you have a variety of dab rigs and tools to satisfy beginners and seasoned users alike. Bundle intelligently and price strategically. Train your staff on all things dab-related so they can confidently guide customers and upsell complementary products.

Engage Your Local Cannabis Community

Take the opportunity to build local relationships by organizing in-store or virtual events. Host a “Dab 101” seminar for new users or invite a well-known glass artist to showcase their work. Partner with local food trucks, music acts, or wellness brands to create a festive in-store environment. These activations create a memorable customer experience and position your dispensary as an active, engaged member of the cannabis culture which strengthens brand loyalty and community trust.

Track, Learn, and Optimize for Next Year

Once the dust settles, use data to assess every aspect of your 710 campaign. Review which marketing channels drove the most traffic and which promotions had the highest ROI. Measure loyalty signups, coupon redemptions, and customer feedback. Compare year-over-year sales and set benchmarks for future improvements. Collect insights from your staff and consider surveying customers to gain additional qualitative feedback. Use this comprehensive analysis to make your next 710 celebration even more impactful.

Celebrate 710 with Purpose and Precision

710 Dab Day has evolved into a major cannabis holiday, giving dispensaries a chance to stand out through focused promotions, creative campaigns, and genuine community engagement. With the right 710 marketing strategies including POS tools, loyalty programs, and automated outreach, dispensaries can boost visibility, traffic, and customer loyalty.

Whether testing new ideas or refining your approach, stay rooted in what matters most: quality, authenticity, and community. Celebrate 710 as more than a sales event and make it a day to connect with your most passionate customers and strengthen your brand’s role in cannabis culture.