IndicaOnline Expands Integration with Springbig

Introducing our new, enhanced integration with Springbig. By expanding our integration with Springbig, we’ve provided you with unrivaled customer profiling tools. IndicaOnline now delivers comprehensive customer purchase and behavioral data directly to Springbig. This data forms a cohesive customer profile, highlighting individual preferences, purchase patterns, and engagement history. This helps dispensaries anticipate customer needs, refine product offerings, and increase average cart sizes.

New Sync Feature: Daily Visits for Enhanced Data Visibility

A significant enhancement in the expanded integration is the ability to sync visits (completed orders) once a day. This feature, which was not available before, is crucial as it allows dispensaries to see exactly what each client has ordered. This allows dispensaries to track and analyze customer visits and order histories in greater detail, facilitating data-driven decisions that optimize inventory and marketing strategies.

For seamless operation, the auth token linked to this new feature is automatically uploaded to your Springbig file exchange. To access it, simply navigate to the Springbig menu, then go to Settings > Account > File Exchange. This easy access ensures that your data remains securely managed and always available.

Springbig’s Commitment to Compliance

One of the key challenges in the cannabis industry is the intricate web of state and federal regulations. Since mass-texting about cannabis products can trigger issues due to federal restrictions, companies need to be cautious with their language. Terms like “THC” or “dispensary” should be avoided to prevent automated systems from flagging their messages as spam. By automating these compliance measures, Springbig enables dispensaries to send targeted messages confidently without the risk of regulatory violations. 

Springbig platform’s built-in compliance features ensure that all marketing communications meet current legal standards. This ensures compliance by requiring a strict double opt-in process, where customers must explicitly consent to receive messages. Such an approach guarantees that only those who have agreed to receive communications are contacted, protecting businesses from potential legal issues. Additionally, Springbig’s platform is equipped to manage carrier-specific rules, such as SHAFT guidelines, which restrict certain content in text messages.

IndicaOnline and Springbig: Refining Marketing Strategies

Deepening our long-standing relationship with Springbig by sending them detailed ordering information forms a cohesive customer behavioral profile. This significant step is a way for you to get a better grasp on customer purchasing patterns and their overall preferences.

This integration represents a significant advancement in how dispensaries can engage with their customers. By providing a more complete view of customer behavior, we enable our clients to create highly personalized experiences that resonate deeply with their audience, driving both loyalty and sales. IndicaOnline’s seamless integration with Springbig ensures that every customer interaction is captured and used to refine marketing strategies.