6 min read

How Can a Dispensary Get Ready for 420 Promotions

March 30, 2023

The cannabis industry has seen significant growth in recent years, with the legalization of recreational and medicinal use in many parts of the world. As the industry continues to expand, companies seek new ways to stand out in a crowded market. One popular tactic is to offer special promotions and deals around the unofficial holiday of 420, which is celebrated on April 20th each year. These promotions can range from product discounts to special events and limited edition releases. With so much competition in the industry, 420 promotions have become an important way for cannabis companies to attract new customers and retain existing ones. In this article, we will explore the significance of 420 in the cannabis industry and examine some of the most popular promotions that companies offer around this holiday.

In North America, the date April 20th, commonly referred to as 4/20 or 420, is widely recognized as a day when people typically consume cannabis. This occasion is highly anticipated within the cannabis community and often prompts individuals to experiment with cannabis products for the first time. The annual 420 celebrations have become a significant sales opportunity for dispensaries, with sales figures skyrocketing yearly.

Here are the cannabis marketing tips to make the most out of 420 and score record sales.

Discounts and Freebies During 420 Promotions

One effective tip for you to attract customers during the 420 holidays is to offer special discounts and freebies. 420 is a highly anticipated day for cannabis enthusiasts, and customers are more likely to visit dispensaries that provide enticing deals and promotions. By offering discounts on popular products or providing free samples, you can incentivize customers to make purchases and even try new products. Additionally, creating a festive atmosphere with music, decorations, and special events can enhance your overall shopping experience and further attract customers. By offering 420 discounts and freebies, you could not only increase sales during this holiday but also create loyal customers who will return for future purchases. 

Adapting 420 Promotions to E-commerce and Other Online Platforms

Adapting 420 promotions to e-commerce and application platforms can be an effective way to expand your reach and drive sales during this critical time of year. One way to adapt 420 promotions to such platforms is to offer exclusive deals and discounts for in-app purchases. This may include free shipping, coupon codes, or other promotions only available to customers who shop through your mobile app. You may also consider using push notifications or in-app messaging to promote your promotions and offer a free delivery service. 

In addition to mobile apps, you can adopt 420 promotions to other application platforms, such as social media or messaging apps. This may include creating custom hashtags or social media campaigns that are focused on your promotions or using chatbots to provide customers with personalized recommendations and promotions.

It is important to ensure that your online promotions are aligned with your in-store promotions and that your customers can easily find and access your promotions, regardless of how they choose to shop. 

Trained Budtenders Enhance 420 Sales

As the cannabis industry continues to grow and evolve, it is becoming increasingly crucial for dispensaries and cannabis retailers to ensure that their budtenders are properly educated on all aspects of the business, including 420 sales.

To educate your budtenders on 420 sales, it is essential to provide them with comprehensive training on the products and services being offered and the pricing and promotional strategies. This training should include information on the various available strains and products, as well as their effects and benefits.

You should train your budtenders on the various promotional tactics used during 420 sales, such as discounts and BOGO deals. They should also be trained to effectively communicate these promotions to customers and help customers find the products and deals that best meet their needs.

Investing in your budtenders’ education and training can help ensure that your dispensary or cannabis retail business can provide customers with the best possible service while maximizing revenue during this important time of year.

Join Forces with Other Businesses for 420 Promotions

To collaborate effectively with other businesses for 420 sales, you should identify potential partners that share your values and target audience. This may include other cannabis dispensaries or retailers and businesses that offer complementary products or services, such as smoking accessories, CBD products, or wellness services.

Once you have identified potential partners, you need to develop a clear plan for how you will work together to promote your 420 sales. This may include joint advertising campaigns, social media posts, email newsletters, or even in-person events and promotions.

Collaborating with other businesses for 420 sales is a great way to expand your reach and create a more diverse and engaging customer experience.  

Get Your Systems and Processes Ready

One of the first steps in preparing for 420 promotions is to ensure that your inventory management system is up-to-date and accurate. This includes ordering enough products to meet demand and tracking your inventory levels in real-time to prevent stockouts or overstocking. You may also want to consider implementing a waitlist or reservation system to manage crowds and prevent long lines.

You should ensure that your point-of-sale (POS) systems are correctly configured and ready to handle the increased transaction volume. This may include upgrading your hardware or software and implementing card/mobile payments or other contactless payment options to speed up transactions and reduce wait times.

Turn It into a Celebration 

Making 420 promotions a party can be a great way to attract customers and create a fun and festive atmosphere in your cannabis dispensary. By hosting events and activities, you can engage with customers on a deeper level, build brand loyalty, and differentiate your dispensary from competitors.

Hosting a themed event or party is one way to make 420 promotions a party. This may include a costume party, a live music event, or a trivia night focused on cannabis history and culture. You may also want to consider partnering with local food trucks or vendors to offer refreshments or snacks during the event.

In addition to themed events, you can also host educational workshops or seminars on cannabis-related topics. By offering valuable educational content, you can attract new customers and build loyalty among existing ones.

By making 420 promotions a party, you can create a unique and memorable experience for your customers that will keep them returning for more. Whether hosting a themed event or offering exclusive discounts, there are many ways to create a fun and festive atmosphere in your dispensary during this holiday.


Dispensaries can create a memorable and engaging 420 experience for their customers. It is vital for dispensaries to approach their promotions strategically and to ensure that they align with their brand and business goals. With the proper planning and execution, 420 promotions can be a powerful tool for dispensaries to grow their business and establish themselves as leaders in the cannabis industry.