For dispensaries, 7/10 is more than a cannabis holiday – it’s one of the biggest opportunities of the year to increase revenue, attract new customers, and strengthen relationships with existing ones. As consumers search for deals on concentrates, vape cartridges, live resin, rosin, wax, and other cannabis extracts, retailers often experience significant spikes in traffic and sales.
However, not all 7/10 promotions are created equal.
Many dispensaries focus solely on driving more transactions through aggressive discounts. While discounts can increase traffic, they don’t always improve profitability. The most successful retailers focus on increasing average order value (AOV) – the average amount customers spend per transaction.
By encouraging customers to purchase more products during each visit, dispensaries can maximize revenue while protecting margins. Here are several proven 7/10 marketing strategies that can help increase average order value and create a more profitable holiday promotion.
Why Average Order Value Matters on 7/10
Average order value is one of the most important metrics in cannabis retail. Increasing AOV allows dispensaries to generate more revenue without significantly increasing marketing spend or customer acquisition costs.
For example, increasing an average transaction from $65 to $85 across hundreds of customers during a major sales event can have a substantial impact on overall revenue.
Rather than focusing exclusively on attracting more shoppers, retailers should focus on helping customers discover additional products that enhance their purchases.
Using cannabis retail analytics and reporting tools, dispensaries can identify opportunities to increase basket size and optimize promotions based on customer purchasing behavior.
Create Product Bundles That Encourage Larger Purchases
Product bundling is one of the most effective ways to increase average order value during 7/10.
Instead of discounting individual products, dispensaries can combine complementary items into attractive packages.
Popular bundle ideas include:
- Live resin cartridge + battery
- Rosin concentrate + dab tool
- Multiple concentrate grams at a discounted rate
- Disposable vape multi-packs
- Concentrate products paired with accessories
Bundles provide additional value for customers while encouraging larger transactions.
Using IndicaOnline’s cannabis POS system, dispensaries can easily create promotional bundles, track sales performance, and identify which combinations generate the highest revenue during holiday promotions.
Use Tiered Discounts to Increase Basket Size
Flat discounts often leave money on the table.
Tiered promotions encourage customers to spend more by rewarding larger purchases.
Examples include:
- Spend $75, save 10%
- Spend $125, save 15%
- Spend $200, save 20%
Customers frequently add products to reach the next discount threshold, resulting in larger transactions and increased revenue.
Tiered pricing strategies can be especially effective for concentrate shoppers who are already planning to stock up for the holiday.
Retailers can use sales reporting and analytics available through IndicaOnline to evaluate which discount structures generate the strongest results while maintaining healthy margins.
Leverage Loyalty Programs to Reward Higher Spending
Loyalty programs are powerful tools for increasing both customer retention and average order value.
Rather than offering the same promotion to every shopper, dispensaries can create rewards that encourage larger purchases.
Examples include:
- Double rewards points on concentrate purchases
- Bonus points for orders over a certain amount
- Exclusive discounts for loyalty members
- Early access to 7/10 promotions
Customers are often willing to spend more when they know they are earning valuable rewards.
With IndicaOnline’s loyalty tools, dispensaries can launch targeted promotions, reward repeat purchases, and create personalized offers that keep customers engaged long after the holiday ends.
Promote Online Ordering Before the Event
One common mistake retailers make is waiting until 7/10 to begin promoting deals.
The most successful dispensaries build anticipation weeks in advance.
Online ordering campaigns can help customers plan purchases before inventory begins selling out.
Marketing efforts should include:
- Email campaigns
- SMS promotions
- Website banners
- Social media announcements
- Loyalty program communications
IndicaOnline’s integrated eCommerce platform helps dispensaries keep menus, pricing, and inventory synchronized in real time, ensuring customers see accurate product availability while shopping online.
A seamless online shopping experience reduces friction and encourages larger orders.
Use Upselling and Cross-Selling Techniques
Budtenders play a major role in increasing average order value.
When customers are already purchasing concentrates, retailers have opportunities to recommend complementary products.
Examples include:
- Batteries for vape cartridges
- Additional concentrate strains
- Dab accessories
- Storage solutions
- Premium concentrate upgrades
The goal is not to pressure customers but to help them discover products that enhance their experience.
Dispensaries that train employees on effective upselling techniques often see measurable improvements in transaction value.
Sales data from IndicaOnline’s reporting tools can help managers identify which product combinations are most frequently purchased together and use those insights to guide future recommendations.
Create Limited-Time Offers and Exclusive Products
Scarcity can be a powerful marketing tool.
Customers are more likely to make larger purchases when they believe products or promotions may not be available later.
Examples include:
- Limited-edition concentrate drops
- Vendor collaboration products
- Exclusive 7/10 bundles
- Flash sales throughout the day
- First-access promotions for loyalty members
Creating urgency encourages customers to purchase immediately rather than delaying their decisions.
Combined with email and SMS marketing, limited-time offers can significantly increase both traffic and average order value.
Optimize Delivery Promotions
Cannabis delivery continues to grow in popularity, particularly during major promotional events.
Many consumers prefer the convenience of shopping from home rather than visiting a busy dispensary.
Retailers can encourage larger delivery orders by offering:
- Free delivery above a spending threshold
- Exclusive delivery-only bundles
- Delivery rewards promotions
- Discounted delivery fees for larger purchases
IndicaOnline Delivery helps dispensaries manage order fulfillment, dispatching, route optimization, and customer communication from a centralized platform, making it easier to handle increased demand during 7/10 promotions.
Measure Performance After 7/10
The holiday doesn’t end when the promotion is over.
Post-event analysis is critical for improving future campaigns.
Key metrics to review include:
- Average order value
- Total sales revenue
- Concentrate sales performance
- Promotion redemption rates
- Customer acquisition
- Loyalty engagement
- Delivery performance
Using IndicaOnline’s analytics and reporting tools, dispensaries can identify top-performing promotions, evaluate customer purchasing behavior, and uncover opportunities to improve future marketing strategies.
The insights gained from one successful 7/10 campaign can help drive stronger performance throughout the year.
Turn 7/10 Shoppers Into Long-Term Customers
The best 7/10 marketing strategies do more than generate short-term sales. They create opportunities to build lasting customer relationships and increase long-term revenue.
By focusing on average order value, strategic promotions, customer engagement, and data-driven decision-making, dispensaries can maximize profitability while delivering an exceptional shopping experience.
The dispensaries that see the greatest success on 7/10 aren’t simply offering the deepest discounts. They’re leveraging technology, analytics, loyalty programs, eCommerce, and delivery solutions to create smarter, more profitable campaigns. With IndicaOnline’s cannabis POS software, loyalty tools, eCommerce platform, delivery management system, and advanced reporting capabilities, retailers can turn one of the industry’s biggest sales events into a powerful growth opportunity.
Disclaimer: The strategies and examples provided in this article are for informational purposes only and may not be appropriate for every cannabis business. Cannabis regulations vary by state, province, and local jurisdiction. Dispensaries should ensure that all promotions, marketing campaigns, loyalty programs, and pricing strategies comply with applicable laws and regulations before implementation. Any references to IndicaOnline’s products and features are intended for informational purposes and may vary based on your subscription, integrations, and local compliance requirements.
