How to Increase Dispensary Sales Without Discounting
Revenue = traffic × conversion rate × average order value. If you want to know how to increase dispensary sales without always cutting prices, focus on those three numbers. Get more qualified customers into the dispensary, turn more visits into transactions, and increase average order value with better product availability, useful budtender recommendations, cross-selling, online ordering, and a smoother checkout. Even small improvements can add up to meaningful revenue growth.
Discounting can increase sales in the short term.
But it can also reduce gross margin and train customers to wait for the next promotion.
A better approach is to understand exactly what drives dispensary sales.
The basic formula is:
Revenue = Traffic × Conversion Rate × Average Order Value
That gives every dispensary three main ways to grow:
- Get more qualified foot traffic.
- Convert more visitors into customers.
- Increase average order value.
The rest of this guide shows how to increase dispensary sales by improving those numbers—with simple calculations for every tactic.
Compliance note: Cannabis pricing, promotions, loyalty programs, advertising, customer communications, purchase limits, online ordering, and payment options can be regulated differently by state and locality. Use the ideas below only where permitted by the rules that apply to your dispensary.
Start With the Sales Formula
Imagine a cannabis dispensary gets:
- 5,000 visits per month
- 70% conversion rate
- $60 average order value
First, calculate transactions:
Transactions = Traffic × Conversion Rate
5,000 × 70% = 3,500 transactions
Then calculate sales:
Revenue = Transactions × Average Order Value
3,500 × $60 = $210,000
So the dispensary makes:
$210,000 per month
Now change just one number.
If Traffic Goes Up 10%
New traffic:
5,000 × 1.10 = 5,500 visits
Revenue:
5,500 × 70% × $60 = $231,000
Increase:
$231,000 − $210,000 = $21,000
If Conversion Goes From 70% to 75%
Revenue:
5,000 × 75% × $60 = $225,000
Increase:
$15,000 per month
If AOV Goes From $60 to $65
Revenue:
5,000 × 70% × $65 = $227,500
Increase:
$17,500 per month
This is why dispensary managers should not simply ask:
“How do we sell more?”
Ask:
Which number are we trying to improve?
1. Increase Average Order Value
Average order value, or AOV, is the average amount spent per transaction.
The formula is simple:
AOV = Total Sales ÷ Transaction Count
For example:
Monthly sales = $180,000
Transactions = 3,000
$180,000 ÷ 3,000 = $60 AOV
Now imagine the dispensary increases average order value from $60 to $64 while transaction count stays the same.
3,000 × $64 = $192,000
Difference:
$192,000 − $180,000 = $12,000
A $4 increase in average order value creates $12,000 more monthly revenue in this example.
And the dispensary did not need more foot traffic to get it.
Don’t Increase AOV at the Customer’s Expense
A higher AOV is not automatically good.
Budtenders should not push people toward more cannabis, higher-potency products, or more expensive products simply to increase a metric.
The goal is to increase basket size when an additional or alternative product genuinely fits what the customer wants and is permitted under applicable rules.
That creates better dispensary sales without turning the interaction into a hard sell.
2. Track Units per Transaction
AOV tells you how much people spend.
Units per transaction tells you how many products they buy.
Formula:
Units per Transaction = Units Sold ÷ Transactions
Example:
Units sold = 6,600
Transactions = 3,000
6,600 ÷ 3,000 = 2.2 units per transaction
Suppose that rises to 2.4.
If the average additional unit is worth $10 and the extra 0.2 unit per transaction holds across 3,000 transactions:
3,000 × 0.2 = 600 extra units
600 × $10 = $6,000
That is $6,000 in potential additional monthly revenue.
Tracking both AOV and units per transaction helps managers understand why basket size is changing.
3. Use Dispensary Upselling Carefully
Dispensary upselling means showing a customer a different version of the product they are already considering.
The key is that the alternative should make sense for the customer.
For example, a customer is considering a $32 product.
The budtender explains a relevant $38 alternative.
The customer chooses it.
Value of that upsell:
$38 − $32 = $6
If that happens on 400 transactions per month:
400 × $6 = $2,400
That is $2,400 in additional monthly dispensary sales.
A Good Upsell Explains a Difference
Budtenders can compare factual product information such as:
- Format
- Package size
- Brand
- Price
- Available cannabinoid information
- Product features
- Convenience
- Manufacturer-provided information
An upsell should not simply mean:
“Buy the stronger one.”
In some markets, cannabis advertising and selling practices involving potency are specifically regulated. New York, for example, restricts marketing that promotes higher THC potency as a selling point.
A safer principle is:
Explain the choices. Let the customer decide.
4. Use Cross-Selling to Grow Basket Size
Cross-selling means suggesting a product that complements something already in the customer’s basket.
For example, assume:
Monthly transactions = 4,000
Customers adding a relevant $10 item = 15%
Calculation:
4,000 × 15% = 600 add-ons
600 × $10 = $6,000
That creates $6,000 in additional monthly revenue.
If the attach rate rises from 15% to 20%:
4,000 × 20% = 800 add-ons
800 × $10 = $8,000
Difference:
$2,000 more per month
Cross-Selling Must Follow Local Rules
Cannabis bundling and discount rules are not the same everywhere.
For example, Oregon permits some marijuana discounts but restricts discounts that depend on the purchase of another item. New York has its own rules governing promotional pricing and bundled discounts.
That means dispensaries should not copy a cross-selling or promotion strategy from another state without checking their own rules.
The operational idea—helping customers find relevant products—is different from offering a legally regulated bundled discount.
5. Measure Attach Rate
Attach rate measures how often an additional product is added to an eligible purchase.
Formula:
Attach Rate = Transactions With Add-On ÷ Eligible Transactions × 100
Example:
500 customers buy from a certain category.
100 also buy a related product.
100 ÷ 500 × 100 = 20% attach rate
Suppose the dispensary improves that to 25%.
New attached transactions:
500 × 25% = 125
Extra attached transactions:
125 − 100 = 25
If each add-on averages $12:
25 × $12 = $300
That is $300 in additional sales from that one group of transactions.
Now repeat the same analysis across several categories and thousands of monthly purchases.
This is how small improvements in attach rate can improve overall basket size.
6. Use the Cash Wrap Better
The cash wrap is valuable because almost every purchasing customer sees it.
That makes it a useful place for simple, relevant merchandising where permitted.
A dispensary might test accessories or appropriate lower-ticket products near the cash wrap.
For cannabis products, merchandising rules vary by jurisdiction, so placement should follow applicable regulations.
The Cash-Wrap Math
Imagine:
2,500 monthly transactions
5% make a $7 additional purchase
2,500 × 5% = 125 purchases
125 × $7 = $875
If better merchandising raises the rate to 8%:
2,500 × 8% = 200 purchases
200 × $7 = $1,400
Difference:
$525 per month
Do not fill the cash wrap with random products and assume it works.
Measure it.
7. Reduce Out-of-Stock Problems
An out of stock product can hurt both conversion and AOV.
A customer may:
- Choose a substitute
- Buy less
- Leave without buying
- Visit another dispensary
- Lose trust in the online menu
Suppose 80 customers per month leave without completing an expected $60 transaction because an important product is unavailable.
Potential sales affected:
80 × $60 = $4,800
If better inventory management recovers half of those transactions:
40 × $60 = $2,400
That is $2,400 in additional monthly sales without attracting any new traffic.
Watch These Inventory Signals
Use POS data and inventory reports to look for:
- Best sellers repeatedly going out of stock
- Products unavailable during busy dayparts
- Categories with frequent substitutions
- Products selling much faster than expected
- Slow-moving products taking up too much inventory investment
Keeping the right cannabis inventory available is one of the simplest ways to protect dispensary sales.
8. Improve Your Product Mix
A bigger menu is not necessarily a better menu.
The right product mix gives customers useful choices without putting too much money into products that rarely sell.
Look at:
- Units sold
- Revenue
- Gross margin
- Inventory turnover
- Out-of-stock frequency
- Basket size
- Attach rate
Suppose one product generates:
$15,000 per month
but repeatedly goes out of stock.
Another product generates:
$1,000 per month
but the dispensary keeps several months of inventory on hand.
That is a signal to examine the product mix.
The goal is not to remove every slow seller.
It is to put inventory dollars where they are most likely to support customer demand and profitable sales.
9. Improve Conversion Rate
Conversion rate measures how many visitors actually buy.
Formula:
Conversion Rate = Transactions ÷ Qualified Visits × 100
Example:
6,000 visits
4,200 transactions
4,200 ÷ 6,000 × 100 = 70%
Now improve conversion to 73%.
New transactions:
6,000 × 73% = 4,380
Additional transactions:
4,380 − 4,200 = 180
At a $60 AOV:
180 × $60 = $10,800
A three-point increase in conversion produces $10,800 more monthly revenue in this example.
What Hurts Conversion?
Common reasons can include:
- Long waits
- Out-of-stock products
- Confusing menus
- Slow checkout
- Poor customer service
- Weak product knowledge
- Price mismatch
- Online menu problems
- Not enough budtenders during busy periods
Before launching another discount, find out why customers are not converting.
10. Measure Sales per Budtender
Budtenders can affect AOV, basket size, attach rate, transaction speed, and the overall customer experience.
One useful metric is sales per budtender.
For example:
Budtender A:
Sales = $24,000
Transactions = 400
Average sales per transaction:
$24,000 ÷ 400 = $60
Budtender B:
Sales = $26,000
Transactions = 400
Average:
$26,000 ÷ 400 = $65
Difference:
$5 per transaction
Across 400 transactions:
$5 × 400 = $2,000
But do not stop there.
The difference does not prove Budtender B is more skilled.
Sales per budtender can be affected by:
- Shift
- Customer mix
- Product availability
- Register assignment
- Daypart
- Store traffic
Compare several measures together:
- Sales per budtender
- Average order value
- Units per transaction
- Attach rate
- Transaction time
- Customer service
- Compliance performance
Use the numbers for coaching, not pressure.
11. Train Budtenders to Make Better Recommendations
Better recommendations can increase dispensary sales without relying on discounting.
A budtender can ask simple questions such as:
- What type of product are you looking for?
- What price range are you considering?
- Do you have a preferred format?
- Are you looking for something similar to a past purchase?
Then the budtender can narrow the options.
This makes dispensary upselling and cross-selling more natural because recommendations are based on what the customer actually wants.
Budtenders should stay within their role and avoid medical claims, guaranteed effects, or recommendations that violate applicable cannabis rules.
12. Use Purchase History Carefully
Where permitted, purchase history can help support personalized recommendations for returning customers.
For example, a budtender may be able to see that a repeat customer often buys from a certain product category.
That can make the next conversation faster and more relevant.
Imagine personalized recommendations increase average order value among 800 repeat customers by just $3.
800 × $3 = $2,400
That is $2,400 in additional monthly sales.
However, customer information should only be collected, stored, accessed, and used in ways permitted by applicable privacy laws, cannabis regulations, and company policies.
Do not assume customer purchase history can be used for any marketing purpose simply because it exists in the POS.
13. Focus on Repeat Customers
Repeat customers can increase transaction count without requiring the dispensary to continually find a completely new audience.
Suppose 1,000 customers currently visit:
1.5 times per month
That produces:
1,000 × 1.5 = 1,500 transactions
If better customer retention increases that to 1.6 visits:
1,000 × 1.6 = 1,600 transactions
Difference:
100 transactions
At a $60 AOV:
100 × $60 = $6,000
That is $6,000 more monthly revenue.
Customer Lifetime Value
A simple way to think about customer revenue value is:
Purchase Frequency × AOV × Customer Lifetime
For example:
2 purchases per month
$60 AOV
12 months
2 × $60 × 12 = $1,440
That customer would represent $1,440 in revenue over the period under those assumptions.
Strictly speaking, a full customer lifetime value model may also account for gross margin, retention probability, acquisition costs, and other factors.
So do not confuse simple lifetime revenue with true profit-based customer lifetime value.
14. Use Loyalty Programs to Drive Repeat Visits
Where permitted, a loyalty program can support customer retention.
Suppose a loyalty program increases monthly purchase frequency for 1,200 customers by 0.1 transactions.
1,200 × 0.1 = 120 extra transactions
At a $60 AOV:
120 × $60 = $7,200
That represents $7,200 in additional monthly sales before considering the cost of loyalty rewards.
The next calculation is:
Incremental Gross Profit − Reward Cost = Program Contribution
That is more useful than simply saying:
“We have 5,000 loyalty members.”
Check Your Local Loyalty Rules
Loyalty and promotional rules differ significantly by cannabis market.
Current New York guidance, for example, permits certain loyalty programs and promotional pricing subject to specific conditions, including restrictions relating to market value, advertising, and tax treatment. Oregon has different rules around marijuana discounts tied to other purchases.
Always check the rules for the licensed location before launching or changing a loyalty program.
15. Improve Online Ordering
Online ordering can make buying easier for customers who already know what they want.
The same conversion formula applies online.
Suppose:
Website/menu visits = 10,000
Order conversion = 8%
10,000 × 8% = 800 orders
Improve conversion to 9%.
10,000 × 9% = 900 orders
Difference:
100 additional orders
At a $62 AOV:
100 × $62 = $6,200
That is $6,200 in potential additional monthly revenue.
Make Order Ahead Actually Convenient
Order ahead works best when it saves time.
Review:
- Menu accuracy
- Inventory availability
- Order preparation time
- Pickup process
- Customer notifications
- Checkout speed
If an online customer still has to repeat the whole shopping process inside the dispensary, some of the convenience disappears.
All online-ordering workflows should follow applicable age, identity, sales, pickup, delivery, purchase-limit, and other regulatory requirements.
16. Look at Sales by Daypart
A daypart is simply a part of the day.
For example:
- Morning
- Midday
- After work
- Evening
Breaking sales down by daypart can expose operational problems.
Suppose 1,500 customers visit from 4 p.m. to 7 p.m.
Conversion rate = 65%
Transactions:
1,500 × 65% = 975
If better staffing raises conversion to 70%:
1,500 × 70% = 1,050
Difference:
75 transactions
At a $60 average order value:
75 × $60 = $4,500
That is $4,500 more monthly revenue from the same foot traffic.
Sometimes the answer to how to increase dispensary sales is not marketing.
It is having enough trained budtenders at the right time.
17. Increase Qualified Foot Traffic
More foot traffic can produce more sales—but only if the visitors are likely to buy.
Compare two campaigns.
Campaign A
1,000 additional visits
20% conversion
$55 AOV
1,000 × 20% × $55 = $11,000
Campaign B
400 additional visits
65% conversion
$55 AOV
400 × 65% × $55 = $14,300
Campaign B generates fewer visitors but more revenue.
That is why qualified foot traffic matters more than raw traffic.
Depending on the market, traffic strategies may include compliant local marketing, customer communications, online visibility, ordering convenience, and retention efforts.
Cannabis advertising rules vary widely, so marketing channels, targeting, claims, promotions, and required disclosures should be reviewed for the applicable jurisdiction.
18. Use Promotions With a Clear Goal
Promotions are not necessarily bad.
Unmeasured promotions are the problem.
Before running one, decide what it should accomplish.
For example:
- Increase traffic during a slow period
- Introduce an eligible new product
- Move aging inventory where permitted
- Increase repeat visits
- Test customer demand
Then measure both sales and gross margin.
Discount Math
Suppose a product sells for:
$40
Its cost is:
$20
Gross profit per unit:
$40 − $20 = $20
Now apply a 20% discount.
New price:
$40 × 80% = $32
If the product cost stays $20:
$32 − $20 = $12 gross profit per unit
Before discount:
$20 gross profit
After discount:
$12 gross profit
That is a 40% drop in gross profit dollars per unit:
($20 − $12) ÷ $20 = 40%
To produce the same $10,000 gross profit:
Before discount:
$10,000 ÷ $20 = 500 units
After discount:
$10,000 ÷ $12 ≈ 834 units
So the dispensary would need to sell about 834 units instead of 500.
That is why discounting should always come with math.
And because discount and promotion rules differ by state, the promotion itself must also be legal where it is offered.
19. Watch Gross Margin
Revenue tells you what you sold.
Gross margin helps show how much remains after cost of goods sold.
Formula:
Gross Margin % = (Revenue − COGS) ÷ Revenue × 100
Example:
Revenue = $100,000
COGS = $60,000
($100,000 − $60,000) ÷ $100,000 × 100 = 40%
Gross profit:
$40,000
Now suppose aggressive discounting raises revenue to $110,000 but gross margin falls to 32%.
Gross profit:
$110,000 × 32% = $35,200
Sales increased.
Gross profit fell.
That is why managers should never judge dispensary sales only by revenue.
20. Measure Cashless Payment Results Yourself
A cashless payment option may reduce checkout friction and affect basket size, but operators should be careful with vendor performance claims.
IndicaOnline currently says that dispensaries using its integrated IndicaPay solution have seen up to a 30% increase in average cart size and transaction times reduced by up to 20%. Those are IndicaOnline-reported results, not independent industry benchmarks.
That means the right question is not:
“Will our AOV automatically increase 30%?”
It is:
“What happened to our AOV after we introduced the payment option?”
Suppose:
1,000 monthly transactions use the payment method
Old AOV = $60
New AOV = $63
Difference:
$63 − $60 = $3
Potential additional revenue:
1,000 × $3 = $3,000
Then compare the extra contribution against payment costs and other operational expenses.
Payment products and their availability can also depend on provider requirements, financial-services rules, and jurisdiction, so dispensaries should verify which options are permitted and available to their business.
21. Use POS Data Instead of Guessing
A dispensary POS system can help managers understand what is driving sales.
Useful POS data may include:
- Revenue
- Transaction count
- Product sales
- Discounts
- Customer activity where appropriate
- Inventory
- Sales by time period
- Budtender performance
- Refunds
- Payment information
- Gross sales
The point of sales reporting is not to create more spreadsheets.
It is to answer questions.
For example:
Why did AOV fall?
Which products are going out of stock?
Which daypart has the weakest conversion?
Which categories have the strongest attach rate?
Are promotions producing enough margin to justify their cost?
Are repeat customers purchasing more often?
Better questions lead to better decisions.
How IndicaOnline Can Help Improve Dispensary Sales
IndicaOnline gives cannabis dispensaries a central platform for point-of-sale, inventory, reporting, employee workflows, and other day-to-day retail operations. Its reporting tools include sales by day and month, product-level sales, discounts and store credits, inventory reports, transaction records, and other data that managers can use to understand what is happening in the business. IndicaOnline also provides tools for monitoring inventory and employee performance, which can help managers identify out-of-stock problems, review sales per budtender, evaluate product performance, and make decisions based on actual POS data rather than guesswork.
IndicaOnline also offers IndicaPay as an integrated cashless payment option. IndicaOnline reports increases of up to 30% in average cart size and transaction-time reductions of up to 20% among dispensaries using the solution. These figures should be understood as vendor-reported outcomes, not guaranteed results or independent cannabis-industry benchmarks.
The more important advantage is measurement.
A dispensary can use reporting and operational data to see whether changes to product availability, staffing, merchandising, payment options, or budtender training are actually improving the numbers that matter.
A Simple Dispensary Sales Scorecard
Managers do not need dozens of KPIs.
Start with these:
| Metric | Formula |
| Revenue | Transactions × AOV |
| Conversion rate | Transactions ÷ Qualified visits × 100 |
| Average order value | Revenue ÷ Transactions |
| Units per transaction | Units sold ÷ Transactions |
| Attach rate | Add-on transactions ÷ Eligible transactions × 100 |
| Sales per budtender | Sales attributed to budtender activity |
| Gross margin % | (Revenue − COGS) ÷ Revenue × 100 |
| Transaction count | Number of completed transactions |
Review them together.
If average order value rises but conversion falls sharply, investigate why.
If transaction count rises but gross margin falls, check discounting.
If foot traffic is strong but transactions are weak, focus on conversion.
If conversion is healthy but AOV is low, investigate basket size, product mix, availability, and relevant recommendations.
Full Example: Growing Sales Without a Discount
Here is the whole strategy in one calculation.
Current monthly results:
- Traffic: 4,000
- Conversion rate: 72%
- AOV: $58
Transactions:
4,000 × 72% = 2,880
Revenue:
2,880 × $58 = $167,040
Now make three small improvements.
Step 1: Improve Inventory Availability
Conversion rises:
72% → 74%
Step 2: Improve Basket Size
Average order value rises:
$58 → $60
Step 3: Improve Retention and Traffic
Traffic rises 4%:
4,000 × 1.04 = 4,160
Now calculate the new result:
4,160 × 74% = 3,078.4
For planning purposes, that is about 3,078 completed transactions.
Revenue at a $60 AOV is approximately:
3,078.4 × $60 = $184,704
Original revenue:
$167,040
New revenue:
$184,704
Difference:
$17,664 per month
Annualized:
$17,664 × 12 = $211,968
That does not mean every dispensary making those changes will gain $211,968.
It is an illustration showing how the revenue equation works.
Your actual results depend on traffic, pricing, customer behavior, market conditions, product availability, competition, regulations, and execution.
Frequently Asked Questions
How do you increase dispensary sales?
The simplest answer to how to increase dispensary sales is to improve traffic, conversion rate, or average order value. Bring in more qualified customers, help more visitors complete a purchase, and increase basket size through useful recommendations, better product availability, cross-selling, online ordering, strong customer service, and efficient checkout.
How can a dispensary increase average order value?
A dispensary can improve average order value by improving product availability, training budtenders to make relevant recommendations, increasing basket size, testing appropriate cross-selling, improving product mix, and reducing checkout friction. Track AOV together with gross margin and conversion so higher spending does not come at the expense of profitability or customer experience.
What is a good dispensary AOV?
There is no single average order value that is right for every cannabis dispensary. AOV varies based on state rules, product mix, prices, customer type, purchase limits, location, and market conditions. It is usually more useful to track your own AOV over time.
What is dispensary upselling?
Dispensary upselling means showing a customer a relevant alternative to the product they are considering. The budtender should explain factual differences and let the customer decide rather than automatically encouraging a more expensive or higher-potency purchase.
What is cross-selling?
Cross-selling means suggesting a relevant complementary product. It can increase basket size and attach rate when done appropriately. Any cannabis bundles, discounts, or promotions connected to cross-selling should comply with the rules in the dispensary’s jurisdiction.
How can budtenders increase sales?
Budtenders can support dispensary sales by asking better questions, understanding products, making relevant recommendations, helping customers find available options, and completing transactions efficiently. Measure sales per budtender alongside AOV, attach rate, customer experience, transaction time, and compliance.
Does discounting increase sales?
It can. But more sales do not automatically mean more profit. A discount lowers revenue per unit and may reduce gross margin. Calculate how much additional volume is needed to make up for the lower profit per sale.
Can loyalty programs increase dispensary sales?
A loyalty program can support repeat purchases and customer retention where permitted. Measure incremental transaction count and gross profit against the cost of rewards. Cannabis loyalty and promotion rules vary between jurisdictions, so operators should confirm local requirements before implementing a program.
Can online ordering increase dispensary sales?
Online ordering can reduce friction and increase transaction count when the menu is accurate and the pickup process is easy. Measure online conversion rate, order AOV, inventory availability, and order completion. Follow applicable rules for age, identity, purchase limits, pickup, delivery, and cannabis sales.
How to Increase Dispensary Sales Without Living on Discounts
The easiest way to understand how to increase dispensary sales is to come back to one formula:
Revenue = Traffic × Conversion Rate × Average Order Value
If traffic is weak, work on qualified customer acquisition and retention.
If traffic is strong but sales are weak, improve conversion.
If transaction count is healthy but revenue is low, work on average order value, units per transaction, attach rate, product mix, and inventory availability.
If dispensary sales are growing but profit is shrinking, check gross margin and discounting.
Then measure again.
You do not need every number to improve at once.
A small increase in conversion plus a small increase in AOV can create a meaningful improvement because the two changes work together.
Better inventory can prevent lost transactions.
Better-trained budtenders can improve recommendations.
Better sales reporting can show which products and dayparts deserve attention.
Better online ordering can remove friction.
Better customer retention can increase transaction count without constantly buying new traffic.
And better POS data can tell managers whether those changes actually worked.
That is how to increase dispensary sales without making another discount the answer to every sales problem.
Disclaimer
Disclaimer: This article is provided for general educational and business-planning purposes only. It does not constitute legal, regulatory, accounting, tax, financial, medical, privacy, advertising, or compliance advice. Cannabis and marijuana laws vary by state, locality, license type, and market and can change over time. Rules involving prices, discounts, promotions, loyalty programs, advertising, customer communications, product recommendations, purchase limits, customer data, online ordering, delivery, payments, merchandising, and other retail activities may differ by jurisdiction. Dispensary operators should verify current requirements with the regulatory authority governing their licensed location and consult qualified legal, accounting, tax, privacy, financial, or compliance professionals where appropriate. All calculations in this article are illustrative examples and are not forecasts or guarantees of sales, profit, conversion, average order value, or other results. Vendor-reported performance figures – including IndicaOnline’s reported IndicaPay results – should not be treated as independent industry benchmarks or guaranteed outcomes.
