4 min read

7 Ways to Improve Cannabis Dispensary SEO in 2021

February 4, 2021

The cannabis industry is incredibly competitive as it’s still new in most markets, and thousands of small family companies are looking for their share of the market through dispensary SEO. So, if you’re running a cannabis dispensary business, here are a few tips that will help you target the right people and increase overall sales.

Cannabis Dispensary SEO Strategies

1. Create A Strong Social Media Presence

The first thing you should do when setting up a cannabis dispensary business is to make sure everyone knows about it. That means creating a page on all social media and possibly even hiring an expert to help you create the best possible strategy. The focus should be on engaging as many clients and prospects as possible and providing them with all of the information they need about your business.

With this information available, it is far more likely that the word about your cannabis dispensary will start to spread faster, helping your SEO in the process. The best thing is that people will start to link back to your social profiles and SEO backlinks to help you connect with the right people.

2. Make Sure Your Website Is Fully Optimized

While this one seems like a logical step, many businesses fail to create a fully responsive website that provides the same experience across all platforms and devices. Since most people use their phones to surf, you should first make sure that your website is mobile-friendly. Google prefers mobile websites in the past few years, and making sure that your website is made according to the latest trends is a must.

Remember that your job is to create an easily-shareable website that allows you to quickly inform thousands of people about your offers. A mobile website will help you do that faster than anything else.

3. Create A Google Business Account

Having a Google My Business account won’t help you spread the word about your offer online, but it will make a huge difference locally. It’s an essential part of every dispensary SEO strategy, as it gives your business credibility and makes it easier for customers to find you on Google. 

Once you set up your account, you will get a whole bunch of benefits that will go a long way in your customer’s eyes. Apart from increasing traffic, you will get a much-needed affirmation that will make your business as legit as possible. Lastly, by creating a recognizable online footprint, you will be able to tune your online strategies and steal a portion of your competitor’s customers.

4. Include A Blog On Your Website

A well-written blog can do wonders when it comes to running a website. It is an excellent method for improving dispensary SEO traffic and keeping your visitors interested in your website. A blog section can help you engage customers with informative articles, news about the industry, new product presentations, and information about promotions and important events. 

5. Make Sure Your Website Stands Out

With so many similar businesses available online, you have to make sure that everyone remembers your website. With that said, you have to be careful when putting everything together. The key to success is to develop a beautiful, engaging design with plenty of information and sections to keep your visitors engaged.

There are a few essential things you should consider. That includes using only high-resolution videos, improving the page loading speed as much as possible, and using advanced SEO tools to see what content gives you the best results. Google will rank your website better based on its design, interface, and page loading speeds if you do things right. 

6. Find The Best Locations For Your Dispensaries

The success of any cannabis dispensary that sells CBD gummies, balms, etc like Sunday Scaries, largely depends on the location of the dispensaries. Just like any other business, location plays a massive role in making sales. That means that you have to consider road traffic, foot traffic, competition, demographics, and available parking.

The process includes making sure that the location you picked is suitable for a cannabis dispensary. For example, some states have zoning laws that prevent you from setting up a dispensary near schools, universities, and so on. Depending on where you live, these laws can be stringent and costly if broken.

7. Build Links for Dispensary SEO

Link building is one of the most effective SEO tools used to improve website rankings. The key here is to get cannabis dispensary SEO backlinks to increase overall ranking. Low-quality links won’t give you the desired results, so you’ll have to put in some extra effort to find the right links.

All of your dispensary SEO plans will go to waste if your website doesn’t have the right information, engaging videos, informative graphics, and articles to keep your audience informed. However, if you manage to combine high-quality content with high-quality links, your website will see a considerable boost in traffic.

Dispensary SEO Bottom Line

Running a cannabis dispensary business will give you a few challenges you’ll have to work out if you want to succeed. The key here is to build a reputable website and use it to spread the word about your offers across social media. With a little luck, your business will become successful in the near future.

Contributed by Liz Thomson