Expanding your cannabis retailer into the online marketplace is a great way to reach new customers and increase your profits. Setting up a dispensary webstore is easier than ever before with advanced marijuana software. If your business isn’t taking advantage of the large majority of cannabis users who prefer to shop online, you could be missing out on thousands of dollars in sales every day.
In this article, we’ll discuss how to set-up your dispensary webstore and some of the benefit of ecommerce.
The first step to building a successful dispensary webstore is installing the Woocommerce widget into your Wordpress website. While this process may seem tricky, we’ve created a full tutorial on how to install the woocommerce plugin.
It is important to note that the Woocommerce is only compatible with self-hosted Wordpress websites. To complete installation, cannabis retailers will also need to install the IndicaOnline plugin that is available for download.
Once your dispensary webstore is active, customers can begin placing orders. Fulfilling orders will require a dispensary delivery service that many storefronts already have in place. It’s important for cannabis retailers to define their delivery service area in the Woocommerce settings in your IndicaOnline account.
As soon as an order is placed online, the dispensary must approve the patient and choose to either accept or deny the order. If an order is accepted, staff can then choose to assign the order to a courier who will deliver the order. The couriers will complete the transaction using their mobile device as a paperless register. All receipts are emailed to the customer and the dispensary to maintain state compliance.
Another important aspect of your dispensary webstore is the design theme that will set the tone and aesthetic for your customer’s online shopping experience. If your cannabis retailer website already uses a specific design theme, you may want to use the same theme for you dispensary webstore.
Some businesses choose a different design theme for their online store to ensure that its a clean and welcoming website. Many design theme can be customized, but you’ll want to ensure that there are certain elements such as description, product photos, and reviews that are easily viewable.
While there are certain strains that some customer know and love, shopping for cannabis online can be a difficult decision. High quality product photos and a detailed description will ultimately help customers choose their preferred marijuana strain.
The process of selecting cannabis is such a tangible experience so providing photos that capture the essence of each product is vital to online consumers. Including sense descriptors such as smell, taste, and desired effects will allow your online clientele to determine what products best their needs.
After your dispensary webstore is up and running, you’ll want to initiate a targeted marketing campaign to promote this new ecommerce capability. Sending emails out to your current clientele informing them of your online store is a great starting point. Using social media and special discounts for online users will really drive traffic to your site.
Creating an inviting and user friendly dispensary webstore is an integral part of succeeding in a very competitive industry. IndicaOnline empowers cannabis retailers with increased functionality and innovative solutions to engage new customers. Sign-up for a free 14-day trial to learn more about setting up a dispensary webstore and be sure to ask about our Potify platform.